We provided a wide range of services as part of an overall branding and identity development for Cast at Nottingham Playhouse including: Naming, Photography, Print, Exhibition, Website, Packaging, Interior Graphics and Signage.
Cast is the new Delicatessen, restaurant, bar and arts space at Nottingham Playhouse, part of a 1.8m refurbishment National Lottery heritage project. The creative team for the project was Joff and Ollie (brand Identity), GCMS (Architects), Ashley Walter (Restaurant Consultant) and Paul Smith (Staff Uniforms).

We were instrumental in shaping the creative team to develop the Playhouses’ restaurant and bar facilities. Approaching the brand identity, restaurant operation and architecture as one holistic vision was a vital ingredient in the successful heritage lottery bid. We developed an extensive brand identity strategy including signage, packaging, city wide advertising, photography and web development. We also instigated the inclusion of a digital art commissioning programme as part of the Cast brand in partnership with Arts and Business.

Opened in December 2003 Cast is an excellent example of a public private partnership underpinned by a clear brand identity strategy. Cast will become the leading edge venue in Nottingham because it has placed creativity at the heart of its operation.